Ok. I understand the rationale. Best Buy’s current logo looks a little cheap and very, very yellow.

It’s not surprising they’ve decided to update their image:

Sans-serif font? Check. Accent-colored icon next to text? Check.

Wimpy, nondescript logo? Check!

Don’t get me wrong. Their new logo is attractive, sharp and professional. I wish I could design logos that nice. But it’s a conservative choice (ala Walmart or Xerox) that threatens to undermine their curb-appeal.

Like many other Best Buy fans, I’ve been conditioned to salivate at the sight of that big yellow tag. I can spot ‘em from a mile away, whether I’m zipping along the interstate or navigating a strip mall parking lot.

I’m worried that the new logo, while snazzy, simply doesn’t stick out.

Undoubtedly, they are trying to project a more professional, high-quality image. But at some point, doesn’t the store affect the logo more than the logo affects the store? In other words, hasn’t Best Buy successfully overridden the apparent “cheapness” of their current logo, by simply being a quality store? So, isn’t it better to stick with the iconic image customers recognize, trust and like?

P.S. Speaking of logo changes, check out Pepsi’s new look