I just ran across Kaplan University’s new ad campaign. It’s pretty critical of the current educational system (it’s also just plain pretty).

According to Andrew S. Rosen, Chairman and CEO of Kaplan, Inc.,“the new campaign makes a statement that the U.S. traditional higher education system doesn’t always meet the needs of today’s adult learners, mainly working adults struggling to balance jobs, families and education.”

What do you think? Will adult learners respond to a campaign like this?