Kaplan University Bucks the Educational System
by on January 15, 2009
I just ran across Kaplan University’s new ad campaign. It’s pretty critical of the current educational system (it’s also just plain pretty).
According to Andrew S. Rosen, Chairman and CEO of Kaplan, Inc.,“the new campaign makes a statement that the U.S. traditional higher education system doesn’t always meet the needs of today’s adult learners, mainly working adults struggling to balance jobs, families and education.”
What do you think? Will adult learners respond to a campaign like this?
Ken B Feb 26
I think they are going back a bit furthur…late 80ies or early 90ies and ripping off the original Saturn Commercials.
Anna M. Jun 9
Sadly, many will and subsequently regret their decision. I did. It’s classic “all flash and no substance.” I wish there was a “lemon law” for online schools like Kaplan.
Quality assistance Aug 18
fully agree with KenB.