(Part 1 of 5 from the series: 5 Steps to Mastering Qualitative Data Analysis)
All right, you’ve collected your data, installed Qualrus and turned off the cell phone. Time to analyze!
Not so fast. I know you’re anxious to get some results, but accurate analysis depends on well-organized data. Compile your raw data in a consistent, clear format before moving on.
If you’re analyzing audio interviews or focus groups, consider transcribing each source into text files. A number of companies (including Idea Works) offer reasonably-priced transcription services. Qualrus supports audio files, but working with text allows you to take full advantage of our intelligent code suggestions and QTools.
